It is important to make sure that the advertisement can be read easily at distances of more than 1000 feet. In this case, bigger fonts are advisable so that your message can be read with ease, even from a long-distance. Outdoor advertisements and billboard ads need to be legible from various distances. The height of your lettering will increase visibility at distance as well as the estimated reading time. Font size in relation to billboard size and distance Your designer needs to know which fonts look better at what sizes. This is because a font that works well at size 18 may not be legible at size 10. The size of the font impacts the readability and legibility of the advert. Readability determines how easily words stand out and can be read. No, legibility determines how easily letterforms can be distinguished within a font. Hence readability is the most important consideration when selecting a typeface.

If that message cannot be read, there is no point of the advertisement. ReadabilityĪn outdoor advertisement is used to communicate a message to your audience. Criteria for selecting your font style 1. So, depending on your advertisement design, appropriate typefaces must be selected. Some typefaces are more legible than others when the font size is small, while other font styles read better at larger sizes. Monospaced fonts originated from typewriters and are seen usually in the display of code, as well as body and headline copy. Display and Script fonts resemble handwriting and calligraphy, and are used particularly for headlines. Most often, serif and sans serif typefaces are used for body text and headlines, including logos, titles, subtitles, and so on. Sans serif fonts offer a more sleek modern appeal and works better for headlines because of its simplicity and readability. Serif fonts make each letter stand out easily and make the advertisement look appealing without much decoration.

Display: Spock, Gilroy, Highbinder, Dorris, Sugar Boats.

Monospace: Courier, Courier New, Lucida Console, Menlo, Monaco, Consolas.

Script: Alex Brush, Pacifico, Great Vibes, Lobster, Allura, Windsong.

Sans Serif: Myriad Pro, Helvetica, Avenir, Optima.

Serif: Times New Roman, Didot, Baskerville, Bodoni.

What are the common Font categories?įonts, also known as typefaces, are grouped into five basic categories: Therefore, it is very important to ensure that your typography is legible enough in a few seconds. The audience reading your outdoor advertisement is usually driving by at a speed and has time for just a quick glance to absorb the message. Hence this element is as important as any other during the design stage. Don’t make this mistake, and always keep in mind that the typography is how customers extract the information from your advertisement. For this reason, you may be tempted to overlook this aspect in your billboard design and focus more on graphics and colors. With multiple channels of advertising being used in this era, selecting the correct outdoor advertising fonts is quite tedious. In this article, we will briefly discuss the font categories, the criteria for selecting fonts, and which outdoor advertising fonts are recommended for use. It is advisable to steer away from all capital letters and letters that are too far apart, or too close to each other. As a general rule, select a font that is legible from 1000 feet away. With several different font styles to choose from, how can you select the correct one? Be mindful of fonts that are too fancy and decorative as these are difficult to read from a long-distance. The typography you decide to present your outdoor advertising in has a big impact on the effectiveness of your advertisement!

Real signs displaying script typeface